Simple, honest pricing.
Built for East Africa.

Your trial starts the moment you register — no credit card or payment required. You get full access to all features on your chosen plan for 14 days. While Endelea is free for everyone (until 31 December 2026), your trial runs until then if that is longer. At the end of your trial, you'll be prompted to subscribe via M-Pesa to continue. If you don't subscribe, your account is paused and your data is retained for 90 days.

Yes — M-Pesa is our primary payment method. You'll receive an STK push directly to your phone to confirm payment. We also support M-Pesa Ratiba standing orders so you never miss a renewal. We do not accept credit/debit cards at this time, keeping things simple and local.

Absolutely. You can upgrade, downgrade, or cancel at any time from within the app. Downgrades and cancellations take effect at the end of your current billing period so you always get the full value of what you've paid for. No cancellation fees, ever.

Yes. Advisor plans are separate from user (client) plans. An advisor subscribes to a Solo, Firm, or Enterprise plan through their organisation. Clients subscribe independently to their own Starter, Pro, or Household plan. An advisor who also wants to track their own personal finances would subscribe to both tracks — each at its own price.

Security is central to everything we build. Endelea is compliant with the Kenya Data Protection Act 2019. We use bank-level encryption, biometric authentication on the mobile app, and a privacy-first AI architecture that never uses your personal data to train external models. We do not sell your data — ever.

Yes! The Endelea app is fully available in both English and Swahili, including the AI assistant. You can switch languages at any time from your profile settings. We're committed to building financial tools that work in the language you think in.